A WOLF WILL NEVER BE A PET

A WOLF WILL NEVER BE A PET marks a defining moment in hamburg’s culinary landscape: when LATIF and KEN opened one of the city’s first permanent natural wine bar in december 2023, they didn’t just introduce a new concept — they created a space where food and wine culture meet with character and care. small, seasonal dishes like razor clams or porcini mushrooms are paired with an ever-evolving selection of natural wines.

from november 2024 to february 2025, we developed and implemented a content strategy to strengthen the bar’s identity across social media. the focus: creating a consistent language and editorial direction that reflects the raw charm of the space, the boldness of its offering, and LATIF’s natural presence as a casual, welcoming host.

we shaped content formats that emphasized pure storytelling in LATIF'S style — capturing not just the plates and bottles, but the energy of a night spent at the bar. several of the reels we produced went viral and acted as a direct incentive for visits, especially among a new audience curious about natural wine and contemporary food culture.

the result: a clear digital presence that feels just like the bar itself — effortless, soulful, and slightly wild.

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